The m2m Solution to Marketing Gone Bad
| m2m |
|
| Franchise Interviews discusses marketing campaigns gone bad and the soution with Mark Montini |
A
woman tests out a local fitness franchise, has a terrible experience, and never returns. Four months later, she receives a
marketing promotional thanking her for being a dedicated customer. Meanwhile, another customer receives a text stating, "We've
missed you! Recommit to your fitness plan and we'll give you a 10 percent discount on personal training." The problem
is the customer is an active member who's been to the franchise three times a week for the last six months.
What happened? Both of these "marketing-gone-bad" examples did more harm than good by wasting a franchisee's
local marketing dollars, damaging a relationship with a loyal customer and further frustrating a disgruntled one.
We are meeting with Mark Montini of m2M. m2M is a provider of automated marketing solutions that integrate
data from CRM and POS systems to create impactful local franchisee marketing campaigns. The automated and measurable marketing
solutions are provided to franchisees with a unique level of one-on-one service for efficient and effective campaigns.
In part 2, will continue the conversation with Marty McDermott New York radio, with the Marketing
Doctor, Dr. John Tantillo. Click the play button below to listen to the show.
