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Franchise Interviews meets with Steve Baxter of Systino

The topic of today's interview is "Customer loyalty meets social media". This was a hot topic of discussion at the IFA Convention. We care meeting with Steve Baxter, founder of Systino. Systino software is the new "customer loyalty meets social media" technology trend that is quickly becoming a way of life for companies with multiple franchises nationally and internationally. Initially developed in 2008 ahead of its time, Systino software was recently the topic of numerous presentations, discussions and general buzz at the 2011 International Franchise Association convention, mostly due to its ability to accurately measure how well a company satisfies its customers, and then utilize the power of social media to do something productive with the feedback. Customer service franchise brands like Jan-Pro, PuroClean, Fetch! Pet Care, PostNet and numerous others have reported that they have retained millions in sales by using the technology. Find out more by listening to the show.

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