Guerrilla Marketing for The Franchisee
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| Guerrilla Marketing for The Franchisee on Franchise Interviews radio show |
The Book: Guerrilla Marketing for The Franchisee - Many franchise business owners enter into a franchise
business and think owning their own business will be much easier than it actually is. as a result, they often become disheartened
from not experiencing the success they thought they signed up for. Other franchise business owners don't comprehend marketing
and what it actually takes to grow their business. There is a false sense of security thinking that the sales will automatically
come because they signed up for a "turn key" system.
At the end
of the day the success of each franchise business comes down to the operating franchisee. This book teaches business owners
how to own their success and failures, what marketing is and what it takes to compete in today's tough business environment.
Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the
public. With millions of books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history: because
it works. We have the pleasure of meeting with Todd Woods, CEO of Guerrilla Marketing Strategies, Inc and Eddie Leonard, Chief
Operating Guerilla.
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