Verlo Mattress Franchise Opportunity
We are meeting with John Siipola of the franchise opportunity Verlo Mattress Factory
Stores.
The cornerstone of Verlo Mattress Factory Stores rich history is its story. A
story of tradition, integrity and Old World craftsmanship ...A story resounding customization and personalization ...And a
story that only Verlo Craftsmen® can tell.
The thread of tradition woven throughout our Verlo
Mattress Factory Stores family originated in 1958, with its founders, Guy Day and Dal.
Every Business Has A Story
In 1958, Dale Williams and Guy Day started making mattresses
for their furniture store in Wheeling, Illinois. The mattresses were a bigger hit than the furniture, and soon became the
focus of their business. Later, when they incorporated in Wisconsin, they renamed their mattress company by combining the
first names of their wives, Verna and Lois. Click the play button below to listen to the whole story.
Verlo Mattress A Decade Later - Franchise Interviews Welcomes Back Verlo Mattress
Every Business Has A Story
In 1958, two guys started making mattresses for their
furniture store in Illinois. The mattresses were a bigger hit than the furniture and soon became the focus of their business.
Later, when they incorporated in Wisconsin, they renamed their mattress company by combining their wives' first names. Find
out what happened next. We are meeting with Dirk Stallmann, President of Verlo Mattress.
With a Verlo Mattress® franchise, you can become the local mattress expert and bring a better night's sleep to
the people in your community. Verlo's unique mattress franchise model combines building personalized mattresses locally and
selling them directly to the customer. This notion cuts out the middleman markup and allows us to offer a Lifetime Comfort
Guarantee - the only guarantee in the mattress industry! In Part Two, we play a clip from our popular Great Quotes in Franchising
podcast. Click the play button below to listen to the podcast.
