Martin J. McDermott - Outstanding Faculty Award at Kaplan University
Marty McDermott Interviewed by Kaplan University
Marty pictured above with son Martin, the future host of Franchise Interviews- Interview 8/7/2008.
How long have you been with Kaplan? Three wonderful
What do you do at KU? I teach Marketing. In addition, I am the
faculty advisor for the Collegiate Entrepreneurs Organization. I also have the pleasure of mentoring new faculty and every
so often get involved in special projects. For examples, last year I assisted in redesigning our Principles of Marketing Course.
We added a lot of multimedia to the class and I think it came out great!
Why did you choose
Kaplan? I have always been fascinated with distance and online learning. In a traditional college, most of the students
come from the same place. With Kaplan, we have students and faculty from all over the United States and sometimes the world.
That diversity adds to the classroom experience for the student and the teacher.
did you do before coming to Kaplan? I spent the last 15 years in sales and marketing. I worked for a Madison Avenue
firm called Venture Direct Worldwide. VDW is one of the biggest direct marketing firms in the country. It was at Venture where
I was introduced to the exciting world of online marketing. I also had the opportunity to own and operate a successful business.
Marty McDermott, the President of Franchise Interviews getting ready for the next show
Martin J. McDermott
Marketing Professor for Kaplan University
Where were you born? Brooklyn, NY
do you live now? Williams Twp., PA, which is located on the eastern part of Pennsylvania right next to the Delaware
It is about 50 miles north of Philadelphia, PA.
Education: BS in Marketing, and MBA in International Business and a Post MBA in Entrepreneurial
What do you like to do for fun? These days, spend time with my wife
and newborn son.
Favorite TV shows: 60 Minutes, 20/20, Man vs. Wild, Bizarre
Foods and Inside the Actor's Studio
What best tip/advice would you give to a student
currently pursuing a Business degree at Kaplan? Keep your options open. There are so many avenues you can pursue
with a business degree. Frequently read as many books, magazines, newsletters and trade journals on business. You will become
more knowledgeable and reading will help you become a much better writer.
you think makes a successful person? I am not sure who gets credit for this quote but success is also doing what
you want, where you want, when you want, with whom you want and as much as you want. I also think it was Ray Kroc that said,
"Find something that you love to do that you would do for free. If you can achieve that, you will never have to work
a day in your life."
How do you think higher education can benefit a person? Higher education can benefit students in so many ways. For one, you will have more opportunities available. It
is always nice to have many choices as opposed to just several.
The best part of your
job: The opportunity to teach something I love and the ability to make a positive impact on our students.
If you could spend a day anywhere in the world with anyone, where would you be and with whom?
Spring Lake, New Jersey with my wife Conni and son Martin.
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