Welcome back to Franchise Interviews! We are continuing our series on social media marketing—a topic that is constantly evolving for both franchisors and franchisees.

Our guest today is Sophie Nguyen, the visionary behind So Gold Marketing. Sophie’s career started with a passion for conversation. From managing Purdue University’s social media accounts to diving into the high-stakes tech world of Silicon Valley, Sophie has spent over a decade mastering the art of the 'online heartbeat.'

What sets So Gold Marketing apart isn't just their strategy—it’s their relationship-first approach. They don't just manage accounts; they become partners in your growth. As their clients put it, they work with a 'genuine interest' in seeing you win.

We’ll dive into Sophie’s story in a moment, followed by a look at our Great Quotes in Franchising podcast in Part Two. Let’s get started!